Strategic Analysis of Aston Martin Research Paper

Strategic Analysis of Aston Martin - Research Paper Example Considering this, our report will evaluate the future prospects for Aston Martin in seemingly difficult world economic conditions especially since the company has been facing takeovers a number of times in its history. Apart from these changes in consumers tastes and choices, At a global level, there has been a world wide recession whereby food inflation has increased by 14% in UK and prices generally have increased all over the world. The impact of these on automobile industry has been that US automobile industry has landed in financial trouble and is seeking the financial bail out promised by President Bush. The UK automobile industry is following the same track and the sales of cars started deteriorating in 2006 when UK was hit by a recession in the real estate sector. An article published in the Daily Telegraph describes the current situation as "The luxury car business is a ruinous place to be at present - which is unfortunate, given that these cars are a British specialty. Aston Martin, Bentley, Rolls-Royce and Jaguar Land Rover are all on short-time work, extending Christmas breaks and laying off staff. Last week, Aston Martin laid off 600 full- and part-time workers in Warwickshire"i Political: The car manufacturers of UK are currently meeting up ministers and seeking financial help in the down term times of the industry. According to Sunday Times, the Government was evaluating options to boost sales including loan guarantees for car firms, loans on easy terms, however, no firm measures have been taken as yet.iiConsidering this, the future of the automobile industry in UK depends to a large extent on short term financial help from the Government. Economic: The credit crunch has impacted the UK Automotive industry negatively and the automotive sector is facing smallest sales figures in 17 years an article in The Guardian has reported.iii Social: Due to the economic down turn, people in the luxury goods market are more concerned about the corporate social responsibility of the company or brands they like.iv Technological: Being the twelfth largest manufacturer of vehicles around the world, UK is known to be a design, process and technological innovation centre and due to this Ford and Nissan have also shifted their design studios to UK. However, will the R&D budgets remain the same or will they by slashed in view of the given economic downturn Environmental: The current trend is that consumers demand more fuel efficient vehicles both from a savings point of view as well as from a green living point of view. Considering this, the manufacturers have to make the difficult trade off choice between whether to have fuel efficient cars by compromising on horse power or have high house

Evaluate the Response of the Lloyd George Government to the post-war Essay

Evaluate the Response of the Lloyd George Government to the post-war economic crisis in Britain - Essay Example Its economy observed grave recession for the future years to come. The great Depression of 1929-1933 was also the outcome of the World War I and international economic crisis. David Lloyd George of Liberal Party was the Prime Minister of England during and after the WW-I. Personally, George possessed the instinct of a statesman. First nominated in December, 1916, he was re-elected in December 1918 elections with an overwhelming majority, and it was the hour of trial for the post war government to build the confidence of the masses at the eve where everything was to reconstruct from the zero hour with great patience, endurance and foresight. The beginning of twentieth century witnessed the fastest economic growth in world history. Trade and commerce were at their climax, and England, Germany, France, Belgium and the USA were among the pioneers in respect of rapid economic developments. The escalating British Industry had been depending on its trade and export, which significantly suffered during war due to German blockade everywhere in the Mediterranean. Forty percent of British merchant fleets had been destroyed by German submarines in the war, making it difficult to export goods. Other countries imposed high tariffs on imports to protect their own industries, but this hurt Britains economy. Britains old and outdated factories, machines, and mines also hurt its industries. (Shammons: quoted in http://www.angelfire.com/ca2/shammons/aftermath.html). British economy began to decline right from 1914 partly due to the allocation of resources and concentration at war, and the decline of trade activities as well. The year 1919 brought the happy news of financial reconciliation in England, but it was mere bubble of water, and the recession continued till the world observed the worst form of economic depression in 1921. The Britain foreign investment got a net loss of 300 million